How do I combine GWPs with loyalty rewards or bundles?

Introduction

With Roadmap, you can combine Gift With Purchase (GWP) promotions with Loyalty rewards and Bundles to create richer, more engaging offers. Customers can qualify for free gifts and redeem loyalty points or bundle discounts in the same order.

Combining GWPs with Loyalty Rewards

1. Run a GWP Promotion
   • Example: Spend $100 → Free tote bag.
2. Enable Loyalty Rewards
   • Example: Customers can redeem 500 points → $5 off.
3. How It Works Together

• If a customer spends $120 and redeems points:
  • • Roadmap automatically adds the free tote bag.
  • The loyalty discount applies at checkout.

👉 Customers get both the free gift and their loyalty reward in a single purchase.

Combining GWPs with Bundles

1. Run a Bundle Offer
   • Example: Buy 3 t-shirts → Save 20%.
2. Add a GWP Promotion
   • Example: Spend $150 → Free cap.
3. How It Works Together

• A customer buys 3 t-shirts for $160:
  • • Bundle discount applies automatically.
  • Roadmap adds the free cap as a GWP.

👉 Result: Customers enjoy the bundle discount and receive the gift.

Why This Is Powerful

• Increased basket size → Customers add more to unlock both bundles and gifts.
• Reward loyalty → Let your best customers stack perks (points + GWPs).
• Flexible promotions → Create layered incentives without codes or manual tagging.
• Seamless automation → Roadmap handles all logic in the background — no conflicts with Shopify’s discount limits.

Best Practices

• Plan stacking intentionally → Make sure multiple promos don’t give away too much margin.
• Use eligibility rules → Restrict certain GWPs to loyalty members or subscription customers only.
• Message clearly → Tell customers in your marketing or cart page what rewards they’re unlocking.
• Test combos → Place test orders to confirm gifts and discounts apply correctly together.

Common Questions

• Can customers redeem points and still get a GWP?
  • Yes — loyalty redemptions and GWPs work together automatically.
• Will bundles and GWPs conflict?
  • No — both apply independently. Customers can qualify for both at the same time.
• Can I limit a GWP to loyalty members only?
  • Yes — use the eligibility settings when creating the promotion.
• Do customers see multiple discount codes?
  • No — Roadmap manages codes in the background. Customers only see free gifts and discounted totals.

Cross-Feature Links

• What types of GWPs and discounts can I create?
• How do I limit GWPs to certain products, collections, or customers?
• How does the Tag Library connect with loyalty and bundles?

Summary

Yes — you can combine GWPs with Loyalty rewards and Bundles in Roadmap. Customers can redeem points, enjoy bundle discounts, and still receive free gifts, all in the same cart. Roadmap manages the logic and Shopify discounts automatically, so the experience is seamless.