What types of GWPs and discounts can I create?

Introduction

With Roadmap’s GWP & Discounts module, you can create flexible promotions that reward customers with free gifts or automatic discounts — no codes required. All promotions are applied instantly in the cart and can be targeted to specific customers, products, or order conditions.

Gift With Purchase (GWP) Types

1. Minimum Spend GWP
   • Customers receive a free product when they spend over a set amount.
   • Example: Spend $100 → Get a free tote bag.
2. Buy X, Get Y GWP
   • Customers get a free product when they add specific items to their cart.
   • Example: Buy 2 hoodies → Get a free beanie.
   • Can be based on specific products, variants, or collections.
3. Buy A + B + C, Get Y GWP
   • Customers must add a combination of products to unlock the gift.
   • Example: Buy Shampoo + Conditioner + Hair Mask → Get a free travel pouch.
   • Great for bundling products together.

Discount Types

1. Percentage Discounts
   • Apply a percentage off selected products, collections, or entire orders.
   • Example: 20% off when buying 3+ items.
2. Fixed Amount Discounts
   • Apply a fixed dollar (or currency) discount.
   • Example: $10 off orders over $50.
3. Automatic Cart Discounts
   • Discounts are applied instantly when conditions are met — no discount codes required.
   • Example: Spend $200 → Automatically save $20.
4. Stacked or Tiered Discounts (if enabled in your plan)
   • Create multiple thresholds or tiers.
   • Example: Spend $100 → Save 10% | Spend $200 → Save 20%.

Customer Eligibility Options

For both GWPs and discounts, you can control who qualifies:

• All customers
• Logged-in customers only
• Customers with order history
• Customers in or not in specific countries
• Members / Non-members
• (Optional) Customers tagged in Shopify

Why This Is Powerful

• No codes, no friction → Rewards and discounts apply instantly in the cart.
• Flexible promotion logic → Choose spend-based, product-based, or bundle-based triggers.
• Targeted offers → Use eligibility settings to restrict promotions to VIPs, members, or regional customers.
• Upsell & increase AOV → Encourage larger baskets by rewarding higher spend.

Common Questions

• Can I limit gifts or discounts per order?
  • Yes — set maximum uses per order when creating the rule.
• Can gifts be hidden products?
  • Yes — gifts can be unpublished products only available through GWP rules.
• Do customers need a discount code?
  • No — all promotions are automatic once conditions are met.
• Can I run GWPs and discounts at the same time?
  • Yes — you can create multiple active promotions, and Roadmap will apply them according to eligibility and conditions.

Cross-Feature Links

• What is a Gift With Purchase promotion?
• How do I create a Gift With Purchase promotion?
• How do I schedule or automate GWPs and discounts?

Summary

With Roadmap’s GWP & Discounts module, you can create:

• GWPs → Minimum spend, Buy X Get Y, and combination (A+B+C) gifts.
• Discounts → Percentage, fixed amount, automatic, and tiered.

All promotions are applied instantly in the cart, with full eligibility controls for targeted campaigns.