How do loyalty rewards interact with Gift With Purchase promotions?

Introduction

With Roadmap, Loyalty rewards and Gift With Purchase (GWP) promotions work together seamlessly. Customers can redeem their loyalty points for discounts or free products and still qualify for GWPs in the same order — without conflicts or discount stacking issues.

How They Work Together

1. Customer redeems loyalty points
   • In cart or checkout, the customer redeems points for a discount or free product.
   • Roadmap applies the reward automatically — no codes needed.
2. Customer qualifies for a GWP promotion
   • If the order meets the GWP conditions (e.g. Spend $50, get a free tote bag), Roadmap adds the free gift to the cart automatically.
3. Both apply seamlessly
   • The loyalty reward (discount or free item) and the GWP gift appear together in the cart and checkout.
   • No conflicts, no errors — Roadmap handles the logic behind the scenes.

👉 Example:

• A customer redeems 1,000 points for $10 off.
• Their order total is still over $50.
• They also get the “Spend $50, get a free tote bag” GWP promo.
• Cart shows: subtotal → loyalty discount → free tote gift.

What Happens Behind the Scenes

• Roadmap creates and applies the loyalty discount automatically.
• At the same time, it checks GWP rules and adds the gift if conditions are met.
• Since both are handled within Roadmap, there’s no conflict with Shopify’s discount engine.

Best Practices

• ✅ Remind customers they can stack rewards and GWPs for extra value.
• ✅ Use GWPs as a way to push higher cart values — e.g. loyalty members often spend more to unlock both a discount and a free gift.
• ✅ Track campaign performance in Roadmap Analytics to see how Loyalty + GWP combined impacts sales.

Common Questions

• Can customers redeem points and still get a GWP gift?
  • Yes — both apply at the same time.
• Do loyalty discounts reduce eligibility for GWPs?
  • No — GWP eligibility is based on order subtotal before loyalty discounts are applied.
• Can a customer redeem points for a free product and also get a GWP?
  • Yes — free product rewards and GWP gifts can both appear in the same cart.
• Will loyalty and GWP discounts conflict in Shopify?
  • No — Roadmap handles the logic to prevent conflicts.

Summary

Loyalty rewards and GWPs work perfectly together in Roadmap. Customers can:

• ✅ Redeem points for discounts or free products.
• ✅ Still qualify for GWP promotions.
• ✅ See both rewards applied automatically in cart and checkout.

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