How do referrals interact with loyalty points and rewards?

Introduction

Referrals in Roadmap are fully integrated with the Loyalty program. This means customers can earn referral rewards and loyalty points at the same time, without conflicts or extra setup.

How It Works

  1. Friend places their first order
    • The referee gets their referral reward (discount or points).
    • The order also earns loyalty points if your store has purchase earning rules enabled.
  2. Referrer gets rewarded
    • The referrer gets their referral reward (discount or points) once the order is confirmed.
    • If the reward is points, they’re added instantly to their loyalty balance.
  3. Both sides remain in the loyalty program
    • Referral participants keep earning points and redeeming rewards as normal.

👉 Example:

  • Ben uses Alice’s referral code.
  • Ben gets $15 off his first order of $100+.
  • Ben also earns 100 loyalty points on that purchase.
  • Alice gets 500 loyalty points for the referral.

Referral Rewards vs. Loyalty Rewards

  • Referral rewards are configured separately (e.g. “$15 off for new customer, 500 points for referrer”).
  • Loyalty rewards (discounts, free products, tiers, etc.) continue to apply based on your loyalty rules.
  • Both types can stack on the same order.

Benefits of Integration

  • Double incentives → New customers save money and start building points immediately.
  • Extra motivation → Referrers get points that they can redeem like any other loyalty reward.
  • Seamless checkout → Roadmap applies discounts and points automatically, no manual codes required.

Common Questions

  • Do referees still earn loyalty points on their first order?
    • Yes — if you have purchase earning rules active, they’ll earn points on top of their referral discount.
  • Can referrers earn both referral rewards and points from purchases?
    • Yes — they get referral rewards plus any points earned on their own orders.
  • Will referral discounts block loyalty redemptions?
    • No — Roadmap manages stacking automatically so customers can use both.
  • Do referral rewards count toward tier progression?
    • Yes — purchases made by referees count toward spend/order thresholds for tier upgrades.

Summary

Referrals and Loyalty rewards in Roadmap work together seamlessly:

  • ✅ Referees get their discount/points + earn loyalty points.
  • ✅ Referrers get referral rewards + keep earning loyalty points on their own purchases.
  • ✅ No conflicts — both systems stack automatically.

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