How do subscriptions integrate with loyalty (earning/redeeming points)?

Introduction

Roadmap integrates subscriptions with your loyalty program — so customers can earn points on subscription purchases and redeem rewards during checkout. This keeps subscribers engaged while rewarding loyalty at every step.

Here’s how earning and redeeming points works with subscriptions.

1. Earning points on subscription orders

Customers earn points automatically for each successful subscription payment — just like one-time purchases.

Key details:

• Points are awarded based on the total amount paid, excluding discounts and taxes.
• Customers earn points every billing cycle (e.g. every 4 weeks).
• Points are credited after the order is processed, not before.

👉 This encourages ongoing engagement and retention from subscribers.

2. Redeeming points on subscriptions

Customers can redeem points only during checkout, and only for the first subscription order.

How it works:

• Customers use their points for a discount at checkout (e.g. $10 off for 1,000 points).
• The reward applies to the initial payment only.
• Future recurring payments will charge the full subscription amount (unless a new reward is applied manually).

👉 Customers cannot automatically apply points to every billing cycle — only to the first purchase unless they re-subscribe or manually redeem again.

3. How to enable loyalty on subscriptions

If you're using Roadmap Loyalty:

• Go to Loyalty → Settings
• Ensure subscription orders are marked as “Eligible for Earning”
• Enable checkout redemptions for subscription-eligible products

You can also:

• Set whether points can be redeemed with subscription discounts
• Exclude certain plans or tiers if needed

4. Tracking points for subscriptions

From the admin:

• Go to Customers → Loyalty tab
• You can view each customer's:
  • Points earned from subscriptions
  • Any redeemed rewards at checkout
  • Redemption history for tracking returns or refunds

FAQs

Do customers earn points on prepaid subscriptions?

 Yes — points are awarded based on the total amount paid upfront, at the time of the charge.

Can customers use points on every recurring charge?

 Not automatically — redemptions must be applied at checkout, so they only apply to the first order.

Can I limit how many points can be redeemed on subscription products?

 Yes — set caps or exclude specific products/plans in the Loyalty Settings.

What happens if a subscription is refunded?

 Points earned on refunded subscription orders may be removed automatically or manually, depending on your settings.

Summary

• ✅ Customers earn points on every subscription billing
• ✅ Points can be redeemed at checkout for the first order only
• ✅ Loyalty activity is tracked and visible in your admin
• ✅ You can control earning and redemption settings by plan or customer segment

Want help syncing loyalty rules with your subscription setup? [Contact support →] — we’ll walk through it with you.