Setting up a Klaviyo post-purchase review flow (Dynamic table styled email)
Objective
This article outlines the steps to create a streamlined post-purchase review using a dynamic table email structure.
1. Name Your Flow 0:00
- Start by naming your email flow.
- Example name: "Post-Purchase Review Flow Single Email Example".
- Choose to create it manually.
2. Select the Trigger 0:21
- Choose the trigger for the flow.
- Recommended trigger: "Place Order Roadmap".
- This trigger is preferred over the Shopify option because it includes specific profile and event properties.
3. Create a Time Delay 1:04
- Set a time delay for the email to be sent.
- Common delay: 14 days.
- This allows customers enough time to receive the product and provide an honest review.
4. Add Filters (Optional) 1:18
- Consider adding filters to exclude certain audiences.
- Example: Exclude B2B customers who order through your website.
5. Include Conditional Splits (Optional) 1:39
- You can add conditional splits or trigger splits if necessary.
6. Design the Email Content 1:48
- Use a dynamic table within the email.
- This allows for individual product reviews if a customer orders multiple products.
Common Questions
- Can I customise the timing of review requests?
- Yes. With Roadmap’s Klaviyo integration, you have complete control over when review request emails are sent. Simply use a 'time delay' within your flow to create the desired delay.