What is Roadmap and what does it do?
Introduction
Roadmap is an all-in-one Shopify app that helps you increase sales, loyalty, and customer engagement. Instead of installing and managing multiple apps, Roadmap gives you everything in one powerful toolkit — from loyalty programs and subscriptions to reviews, bundles, and more.
What Roadmap Does
Roadmap combines several essential Shopify features into one platform:
- Loyalty & Rewards — Build points programs, VIP tiers, referrals, and let customers redeem points for discounts or free products.
- Reviews — Collect and display customer reviews to boost trust and conversion rates.
- Subscriptions — Offer recurring products and “subscribe & save” options.
- Bundles & Discounts (including GWP) — Create product bundles, gift-with-purchase campaigns, and custom discount rules.
- Extensions — Customize your storefront with tools like Form Builder, Article Builder, Cart & Checkout extensions, B2B & Wholesale, and POS.
- Tag Library — Segment customers, orders, and products automatically with flexible rules.
- Analytics — Track performance across loyalty, subscriptions, bundles, reviews, and more.
- Klaviyo Integration — Sync your data with Klaviyo to power advanced email and SMS campaigns.
With Roadmap, merchants can grow revenue, improve retention, and reduce app clutter — all from one dashboard.
Why Merchants Use Roadmap
- Reduce costs by replacing multiple apps with one.
- Launch promotions faster with ready-to-use templates.
- Create seamless customer experiences across web, checkout, POS, and B2B.
- Get unified analytics that tie loyalty, reviews, and sales together.
Common Questions
- Can I use only one feature (like reviews) or do I need to use all of them?
- Does Roadmap work with Shopify POS?
- Can I integrate Roadmap with Klaviyo or other marketing tools?
- How does Roadmap affect my store’s performance?
(Each of these can link out to deeper articles in their collections.)
Summary
Roadmap is your central hub for Shopify growth tools. Whether you want to increase repeat purchases with subscriptions, boost engagement through loyalty programs, or improve conversions with reviews and bundles, Roadmap brings everything together in one place.