What is the Tag Library and what does it do?

Introduction

The Tag Library is Roadmap’s automation engine for controlling access, personalization, and segmentation in your Shopify store.

​

Normally, merchants rely on manual tagging, Shopify Flow automations, or hiring developers to create these rules — a process that’s time-consuming, technical, and error-prone. The Tag Library removes all that hassle by giving you a simple way to build powerful rules without code.

​

What the Tag Library Can Do

🔒 Secret Products

• Create products or collections that are visible only to select customers.
• Perfect for VIPs, wholesale buyers, or exclusive drops.

🔐 Secret Pages

• Restrict access to any page for specific users.
• Optionally add password protection for extra security.

🎯 Customer Segmentation

• Automatically group customers (e.g., “VIP”, “High-Spender”, “Wholesale”).
• Apply tags in the background without manual work.

🛍️ Promotions & Rewards

• Use tag-based rules to unlock bundles, discounts, GWPs, or loyalty rewards.
• Example: Give a hidden free gift to customers tagged “VIP”.

📊 Marketing & Integrations

• Sync tags with Klaviyo to power segmented email and SMS flows.
• Filter analytics reports by tagged customers, products, or orders.

​

Why It’s Called the Tag Library

In Shopify, these kinds of rules are usually created by:

• Manually tagging customers, products, or orders.
• Building complex flows in Shopify Flow.
• Hiring developers to write custom logic.

​

👉 The Tag Library replaces all of this with one simple, no-code interface. That’s why it’s called a “library” — it gives you the same power as tags, flows, and scripts, but without the work.

​

Why It’s Useful

• Saves time — no more manual tagging.
• No developers required — advanced logic without custom code.
• More control — decide exactly who sees what in your store.
• Better personalization — deliver exclusive products, pricing, or content to the right customers.

​

Common Questions

• Can I hide certain products from regular shoppers?
  • Yes — use Secret Products to make them visible only to specific customers.
• Can I protect a page with a password?
  • Yes — Secret Pages allow both tag restrictions and optional passwords.
• Do I need Shopify Flow to use this?
  • No — Roadmap’s Tag Library replaces the need for Shopify Flow automations.
• Can I still use Shopify’s native tags?
  • Yes — but Roadmap automates the process and adds features that tags alone can’t provide.

​

Cross-Feature Links

• How do I create and manage tag rules?
• How do I use tags for customer segmentation?
• Why aren’t my tags applying correctly?

​

Summary

The Tag Library is Roadmap’s no-code way to create advanced logic in Shopify — without Flow, manual tagging, or developer help. Use it to build secret products, secret pages, customer segments, and promotion rules in just a few clicks.