What types of rewards can I offer (points, products, discounts, tiers, referrals)?

Introduction

Roadmap Loyalty gives you flexibility in how you reward customers for shopping with you. You can offer simple points-based discounts or create a more advanced program with free products, tiers, and referrals.

Here are the main reward types you can set up in Roadmap:

1. Points-Based Rewards

• Customers earn points for actions (purchases, reviews, referrals, etc.).
• Points can be redeemed directly in the cart or checkout.
• Example: 500 points = $5 off or 1,000 points = 10% off.
• Redemptions are codeless → customers select a reward in the cart or checkout dropdown, and Roadmap applies it instantly.

2. Discounts

• Customers can redeem points for either:
  • Fixed-amount discounts (e.g. $10 off).
  • Percentage discounts (e.g. 15% off).
• Roadmap automatically applies these discounts in the cart or checkout, no manual codes needed.
• If checkout isn’t completed, the discount is canceled and points are instantly returned.

3. Free Products / Samples

• Offer free products in exchange for points.
• Example: Redeem 1,500 points for a free skincare sample.
• Works perfectly for cross-selling and encouraging product trials.

4. Tiers & VIP Levels

• Create reward tiers like Silver, Gold, Platinum.
• Customers move up tiers by spending or earning more points.
• Higher tiers can unlock:
  • Better point multipliers (e.g. 1.5x points per $1 spent).
  • Exclusive perks (e.g. free shipping, early access to launches).

5. Referrals

• Customers can invite friends to your store.
• Both the referrer and the new customer can earn:
  • Points
  • Discounts
  • Free gifts
• Example: Give $10, Get $10.

Why Use Different Reward Types?

• Points & Discounts → Encourage repeat purchases.
• Free Products → Drive discovery and sampling.
• Tiers → Build long-term engagement and “gamify” loyalty.
• Referrals → Grow your customer base organically.

Common Questions

• Can I offer more than one type of reward?
  • Yes — you can mix and match points, discounts, products, tiers, and referrals in the same program.
• Can rewards be combined with other promotions (bundles, GWPs)?
  • Yes — Roadmap Loyalty works alongside Bundles, GWPs, and Discounts seamlessly.
• Do customers need to enter codes to redeem rewards?
  • No — Roadmap handles redemption automatically through the cart and checkout UI.
• Can rewards vary by customer tier?
  • Yes — higher tiers can unlock better discounts, exclusive products, or perks.

Summary

With Roadmap Loyalty, you can reward customers through:

• ✅ Points-based rewards (redeemable in cart/checkout)
• ✅ Discounts (fixed or percentage)
• ✅ Free products/samples
• ✅ Tiers & VIP levels with exclusive perks
• ✅ Referrals for word-of-mouth growth

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