Why isn’t my GWP showing at checkout?

Introduction

If your Gift With Purchase (GWP) promotion isn’t showing at checkout, don’t worry — it usually means one of the setup conditions hasn’t been met, or the campaign is configured differently than expected. Roadmap handles the automatic gift logic and the Shopify discount setup, so once everything is correct, the gift will appear automatically.

Here’s how to troubleshoot.

1. Check Your Promotion Conditions

• Make sure the cart actually meets the rules you set:
  • Spend threshold → Has the customer reached the minimum spend?
  • Buy X Get Y → Is the required product/quantity in the cart?
  • Combo → Are all required products in the cart together?
• Example: If your promo requires spending $100, a cart with $98 won’t qualify.

👉 Solution: Test with a cart that clearly meets the condition.

2. Verify Customer Eligibility

• Did you limit the promotion to specific customers?
  • Logged-in customers only
  • Customers with past orders
  • VIPs or loyalty members
  • Customers from certain countries
• Example: If it’s “members only,” a guest checkout won’t see the gift.

👉 Solution: Log in as a customer who matches the eligibility settings.

3. Confirm Scheduling & Fallback

• Is the start date/time in the future?
• Has the end date/time already passed?
• What’s the fallback behavior (e.g. hide promotion after expiry)?

👉 Solution: Adjust scheduling or test during the active period.

4. Check Theme App Blocks

• If your promotion uses a cart widget or banner, ensure the Roadmap app block is placed correctly in the Shopify theme editor.
• The gift will still be added in checkout, but customers may not see messaging if the block is missing.

👉 Solution: Re-add the app block in your cart/checkout template.

5. Look at Checkout Behavior

• Remember:
  • Roadmap automatically creates a hidden Shopify discount code for the gift.
  • The gift should appear as a line item at $0.
• If it’s missing, Shopify may not be applying the discount because the condition wasn’t met.

👉 Solution: Check Shopify’s Discounts area — you should see a Roadmap-managed discount for the promotion.

6. Test Without Other Discounts

• If a Shopify automatic discount is running, it may interfere.
• Roadmap works independently of codes, but Shopify only allows one automatic discount at a time.

👉 Solution: Temporarily turn off native automatic discounts to confirm Roadmap’s GWP works correctly.

Common Questions

• Do customers need to enter a code?
  • No — Roadmap handles the discount automatically. Gifts appear once conditions are met.
• Why do I see discounts created in Shopify?
  • These are created by Roadmap in the background. Do not delete them — they’re needed for GWPs to apply.
• Will customers see the GWP in their cart before checkout?
  • Yes — if conditions are met, the gift is added automatically to the cart and carried through to checkout.
• Can I run multiple GWPs at once?
  • Yes — customers can qualify for multiple gifts in the same order if conditions overlap.

Cross-Feature Links

• How do I create a Gift With Purchase promotion?
• How do I set conditions for GWPs?
• How does GWP work with Shopify’s native discounts?

Summary

If your GWP isn’t showing at checkout, check that the conditions, eligibility, and scheduling are correct, and ensure the app block is placed properly. Remember, Roadmap creates a hidden Shopify discount automatically — customers never enter a code. Once everything matches, the gift will always appear as a $0 line item in checkout.