How do I track the performance of GWP campaigns?

Introduction

Running a Gift With Purchase (GWP) campaign is a powerful way to increase average order value (AOV) and reward customers. But to know if it’s working, you’ll need to track performance.

In Roadmap, every GWP promotion automatically becomes a filter in Analytics. This allows you to measure sales, order volume, and customer behavior directly tied to each campaign.

Where to Find GWP Campaign Data

1. Go to Roadmap → Analytics.
2. Use the Filters dropdown to select your GWP campaign.
3. Review the performance metrics linked to that campaign.

Metrics You Can Track

• Orders triggered by the GWP
  • See how many orders included the free gift.
• Revenue attributed to the campaign
  • Track total revenue from orders where the GWP applied.
• Average Order Value (AOV)
  • Compare AOV for customers who triggered the GWP vs. those who didn’t.
• Conversion impact
  • Measure if offering a gift led to higher conversion rates.
• Gift redemption count
  • See how many gifts were given away.

Example

Campaign: Spend $150 → Free candle

• 320 orders included the candle gift.
• $58,000 revenue attributed to those orders.
• AOV for GWP orders: $181 (vs. $112 for non-GWP orders).
• 320 free candles redeemed.

👉 This shows the promotion successfully increased basket size and encouraged higher spending.

Why This Matters

• Measure ROI → See if the cost of the gift is offset by increased sales.
• Compare promotions → Run multiple GWPs and see which drives better results.
• Refine targeting → Learn whether VIP-only, regional, or open-to-all gifts perform best.
• Track redemption in real time → Ensure inventory and campaign performance are aligned.

Common Questions

• Do GWPs show up as Shopify discounts?
  • Yes, Roadmap creates hidden Shopify discounts in the background, but attribution is tracked in Roadmap Analytics.
• Can I export campaign data?
  • Yes — you can export reports filtered by GWP campaign.
• Does Analytics include old campaigns?
  • Yes — even after a GWP ends, you can still filter past data.
• Can I compare GWPs against discounts?
  • Yes — since all promotions become Analytics filters, you can compare side by side.

Cross-Feature Links

• How do GWPs and discounts appear in Analytics?
• What types of GWPs and discounts can I create?
• Can I run multiple GWPs or discounts at the same time?

Summary

You can track GWP campaign performance in Roadmap Analytics, where every promotion becomes a filter. This lets you measure attributed revenue, orders, AOV, and redemption counts — helping you understand ROI and compare campaigns.