How do I limit GWPs to certain products, collections, or customers?

Introduction

In Roadmap’s GWP & Discounts module, you can control who qualifies for a promotion and what triggers it. This means you can restrict free gifts to specific products or collections, or target only certain customer groups (VIPs, members, or by region).

Limiting by Products or Collections

When setting up a GWP:

1. Go to Roadmap → GWP & Discounts → Create Promotion.
2. In the Conditions step, choose:
   • Specific product(s) → Promotion only applies when those products are in the cart.
   • Specific collection(s) → Promotion applies to any product from that collection.
3. Optionally set minimum quantities (e.g., buy 2 hoodies).

👉 Example: Buy 3 products from the “Summer Collection” → Get a free beach towel.

Limiting by Customers

In the Eligibility section, you can decide who qualifies for the promotion:

• All customers → Default setting.
• Logged-in customers only → Useful for member programs.
• Customers with order history → Reward repeat shoppers.
• Customers from specific countries → Great for regional offers.
• Members or non-members → Restrict promotions to loyalty tiers or subscription members.
• Shopify-tagged customers (if you use Shopify’s native tags).

👉 Example: VIP members spending $200 → Get a free candle.

Combining Conditions & Eligibility

You can mix product/collection triggers with customer rules for precise targeting:

• Product + Customer Group → Buy 2 hoodies → VIPs only get a free cap.
• Collection + Region → Buy from “Holiday Collection” → Customers in the UK get a free ornament.
• Spend Threshold + Member → Spend $100 → Members only get a free tote bag.

Why This Is Powerful

• Exclusive offers → Reward VIPs, loyalty members, or subscribers.
• Regional targeting → Run country-specific promotions.
• Product-focused campaigns → Push seasonal collections or bundles with extra incentives.
• Reduced discount leakage → Prevent promotions from applying to everyone.

Common Questions

• Can I limit a gift to one collection only?
  • Yes — choose the collection when setting conditions.
• Can customers stack a GWP with other discounts?
  • Yes — GWPs run independently, but be mindful of Shopify’s one-automatic-discount limit.
• What happens if a customer doesn’t qualify?
  • They won’t see the gift in their cart. If they remove the trigger product or don’t meet eligibility, the gift is removed automatically.
• Can I run different GWPs for different groups at the same time?
  • Yes — create multiple promotions with different eligibility rules. Roadmap applies each automatically.

Cross-Feature Links

• How do I create a Gift With Purchase promotion?
• What types of GWPs and discounts can I create?
• Can I run multiple GWPs or discounts at the same time?

Summary

You can limit GWPs in Roadmap by products, collections, and customer groups. Use conditions to define which products trigger the gift, and eligibility rules to target specific customers (VIPs, members, regions). Roadmap automatically enforces these rules, ensuring only the right customers qualify for your promotion.