Can I combine subscriptions with bundles or GWPs?

Introduction

Yes — Roadmap fully supports combining subscriptions with product bundles and gift-with-purchase (GWP) promotions. This allows you to run powerful, conversion-driving offers like “Subscribe & Save + Free Gift” or “Bundle & Subscribe for 20% Off.”

Here’s how subscriptions work with these offer types.

1. Subscriptions + Product Bundles

You can create subscription options for:

• Bundled products (e.g. a 3-pack of protein bars or a curated skincare set)
• Individual items within a bundle
• Custom bundles with dynamic pricing (if using a bundling app)

Key setup tips:

• Apply the subscription plan to the bundle product in Shopify.
• Choose recurring or prepaid delivery options.
• Add frequency choices (e.g. deliver this bundle monthly).

👉 Subscriptions work with both fixed bundles and dynamic (mix-and-match) bundles, depending on your setup.

2. Subscriptions + GWPs (Gifts With Purchase)

You can offer free gifts with subscription purchases by:

• Using a Shopify discount code or automatic discount that adds a free item
• Running a Klaviyo-powered campaign that announces “Free gift when you subscribe!”
• Adding logic in your theme or cart to inject the gift item when a subscription is detected

Example:

• “Subscribe to any product and get a free tote bag on your first order”
• “Subscribe to our monthly bundle and receive a bonus item each cycle”

👉 Note: Most GWP setups will apply only to the first order unless otherwise configured.

3. Common use cases

• Starter bundles with free samples
•  “Subscribe & receive 3 full-size products + 2 samples in your first box.”
• Gift-based retention offers
•  “Stay subscribed for 3 months and receive a bonus gift.”
• Cross-sell bundles
•  “Subscribe to Product A, get Product B at 50% off.”

4. Tracking and fulfillment

All bundled or GWP items are treated like normal Shopify products:

• They appear in the customer’s order confirmation
• They’re included in fulfillment flows
• You can track performance in your Shopify analytics and Roadmap dashboard

FAQs

Will GWPs apply to recurring subscription orders?

 No — unless specifically configured, GWPs usually apply only to the first subscription order.

Can I offer bundles that are only available via subscription?

 Yes — you can gate bundles with subscription plans and hide one-time purchase options.

Do discounts still apply when bundles and subscriptions are combined?

 Yes — “Subscribe & Save” discounts stack with bundle pricing, as long as no restrictions conflict in your Shopify discount settings.

Summary

You can combine subscriptions with:

• ✅ Product bundles (fixed or dynamic)
• ✅ Gift-with-purchase offers (on first order)
• ✅ Klaviyo campaigns and Shopify discounts
• ✅ Cross-sell and upsell incentives

This lets you create compelling offers that boost AOV, loyalty, and retention — all from your existing tools.

Need help configuring bundles or free gift logic? [Contact support →] or check out our Bundles + Subscription Playbook.