How do I create a GWP promotion?

Introduction

Creating a Gift With Purchase (GWP) promotion in Roadmap is simple. You set the conditions (spend amount or products), choose the gift, and Roadmap handles the rest:

 ✅ Creates the correct Shopify discount in the background

 ✅ Automatically adds the gift to the cart when conditions are met

 ✅ Ensures the gift is removed if conditions are no longer met

Here’s how to set one up step by step.

Steps to Create a GWP Promotion

1. Go to Roadmap → GWP & Discounts
   • In your Shopify admin, open Apps → Roadmap → GWP & Discounts.
   • Click Create Promotion.
2. Name Your Promotion
   • Enter an internal name (customers won’t see this).
   • Example: “Spend $100 – Free Tote Bag”.
3. Choose Promotion Type
   • Spend Threshold → Customer must spend a minimum amount.
   • Buy X Get Y → Customer must buy specific product(s) to receive a gift.
   • Buy A + B + C, Get Y → Customer must buy a set of products.
4. Set the Conditions
   • For spend-based → enter the minimum spend (e.g., $100).
   • For product-based → select the product(s) or collection(s) required.
5. Select the Gift Product
   • Choose which product/variant will be added as the free gift.

• Optionally:
  • • Set a maximum number of gifts per order.
  • Add a note/message (e.g., “🎁 Free gift added!”).

1. Set Customer Eligibility (Optional)
   • All customers
   • Logged-in customers only
   • Customers with previous orders
   • Customers in specific countries
   • Members or non-members

👉 Example: Make a GWP available only for VIP members.

1. Schedule the Promotion (Optional)
   • Choose a start date/time.
   • Optionally set an end date and fallback behavior (whether the product should remain visible or hidden afterwards).
2. Save & Activate
   • Click Save.

• Roadmap will automatically:
  • • Create the correct hidden Shopify discount.
    • Add the free gift to eligible carts.
  • Remove the gift if conditions aren’t met.

Example: Spend $150 → Free Candle

• Name: “Spend $150 – Free Candle”
• Type: Spend Threshold
• Condition: Spend at least $150
• Gift: “Scented Candle” (1 per order max)
• Eligibility: All customers
• Schedule: Start immediately, no end date

👉 Result: Whenever a customer’s cart total is $150 or more, a free candle is automatically added to their cart.

Common Questions

• Do I need to create a discount code in Shopify?
  • No — Roadmap creates the necessary discount in Shopify automatically.
• Will customers see a discount code?
  • No — they’ll just see the free gift in their cart at $0.
• Can I run multiple GWP promotions at once?
  • Yes — customers can qualify for more than one gift in the same order if conditions are met.
• What happens if the customer removes a qualifying product?
  • The free gift is automatically removed from the cart.

Cross-Feature Links

• What types of GWPs and discounts can I create?
• Can I run multiple GWPs or discounts at the same time?
• How do I schedule or automate GWPs and discounts?

Summary

To create a GWP promotion, go to Roadmap → GWP & Discounts → Create Promotion, set the conditions, choose the gift, and save. Roadmap automatically creates the Shopify discount and ensures the gift is added and removed from carts as needed — no codes or manual setup required.