How do I schedule start and end dates for discounts?

Introduction

With Roadmap’s GWP & Discounts module, you can schedule promotions to start and end automatically. This is useful for running seasonal sales, limited-time offers, and event-based promotions without needing to turn them on or off manually.

Setting Start and End Dates

When creating or editing a discount (or GWP):

1. Go to Roadmap → GWP & Discounts → Create or Edit Promotion.
2. In the Scheduling section, set:
   • Start Date & Time → When the promotion begins.
   • End Date & Time (optional) → When the promotion automatically ends.
3. Choose the Fallback Behavior (what happens after the promotion ends):
   • Keep products visible without the promotion.
   • Hide the promotion/gift entirely after expiry.
4. Click Save.

👉 Example:

• Start: November 24, 12:00 AM (Black Friday)
• End: November 27, 11:59 PM (Cyber Monday)
• Fallback: Hide promotion

Result: The discount automatically runs during the sale period and disappears after.

Why Scheduling Matters

• Hands-free promotions → No need to activate or deactivate manually.
• Perfect for campaigns → Align promos with sales events or product launches.
• Customer clarity → Discounts appear only when valid, reducing confusion.
• Control after expiry → Gifts or discounts can automatically be removed or hidden.

Example Use Cases

• Seasonal Sales
  • 20% off entire store → Dec 1–Dec 31.
• Limited-Time GWP
  • Buy 2 t-shirts → Free cap (valid for one weekend only).
• Product Launch
  • Free sample with purchase of new skincare line → First 7 days only.
• VIP Event
  • Exclusive discount for members → Available for 48 hours.

Common Questions

• What happens if I don’t set an end date?
  • The discount runs indefinitely until you edit or delete it.
• What happens after the end date?
  • The fallback setting takes over — either keeping products visible without the discount or hiding them entirely.
• Can I pause a promotion without deleting it?
  • Yes — edit the dates to “future start” to temporarily disable it.
• Do customers see countdowns or timers?
  • No — Roadmap doesn’t show timers, but you can add messaging in your theme or marketing campaigns.

Cross-Feature Links

• How do I create a discount promotion?
• Can I run multiple GWPs or discounts at the same time?
• How do I limit GWPs to certain products, collections, or customers?

Summary

To schedule discounts or GWPs, set start and end dates in the GWP & Discounts module. Roadmap will activate the promotion automatically, enforce conditions while it’s live, and apply the fallback behavior once it ends — no manual work required.