How do I limit subscription options to certain collections or customers?

Introduction

Want to make subscriptions available for only specific products, collections, or VIP customers? With Roadmap, you can control who sees and can access subscription options — so you can run limited programs, gated offers, or exclusive member-only subscriptions.

Here’s how to set those limits.

1. Limit subscriptions by product or collection

You choose exactly which products and variants are eligible for subscriptions.

How to do it:

  1. Go to Roadmap → Subscriptions → Plans.
  2. Create or edit a plan.
  3. Under Products, select:
    • Specific products
    • Specific variants
    • Products by collection (bulk add)

👉 Only selected products will display the subscription widget. Others will remain one-time purchase only.

2. Limit subscriptions by customer group (tag-based gating)

Want to offer subscriptions only to certain customers — like subscribers, wholesale, or VIPs?

Use customer tags:

  1. Tag customers in Shopify (e.g. “VIP” or “Member”).
  2. In Roadmap, go to the subscription plan → click Conditions.
  3. Add a Customer Tag condition → e.g. “must have tag = VIP”.
  4. Save.

Only logged-in customers with that tag will see the subscription options.

3. Hide the subscription widget for ineligible customers

Customers who don’t meet your conditions will:

  • Not see the subscription widget on the product page
  • Only be able to purchase at full price, one-time
  • Be unable to add subscription items to cart

This is great for:

  • Early access programs
  • Member-only subscription boxes
  • Gating high-discount subscriptions for specific tiers

4. Use Klaviyo to promote gated subscriptions

If you’re using tags to gate access:

  • Create Klaviyo segments based on Shopify tags
  • Send targeted emails that say:
  •  “You're now eligible for subscription pricing!”
  •  or
  •  “Subscribe & Save is now unlocked for your account.”

FAQs

Can I limit subscriptions to customers with certain purchase history?

 Indirectly — tag those customers in Shopify (manually or via flow) and apply tag-based gating in Roadmap.

Can I offer different subscription options to different groups?

 Yes — create separate plans for each group and use tags or collections to restrict visibility.

Can customers still see the product if they’re not eligible for subscriptions?

 Yes — they’ll see the product, but only the one-time purchase option will appear.

Summary

To limit subscriptions to specific products or customers:

  • ✅ Assign plans only to certain products or collections
  • ✅ Use Shopify customer tags + Roadmap conditions to gate access
  • ✅ Hide subscription options for non-eligible users
  • ✅ Promote gated access using Klaviyo or your email tool

This lets you offer targeted, exclusive, or phased subscription programs — on your terms.

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