How do I reward both referrer and referee?

Yes — Roadmap supports two-sided referral rewards. This means:

• The referrer (your existing customer) gets a reward once their friend makes a purchase.
• The referee (the new customer) also receives a reward for placing their first order.

How It Works

1. Customer shares their referral link/code
   • Roadmap generates unique referral codes/links automatically.
   • The referrer shares them with friends.
2. Friend places their first order
   • The friend uses the referral link/code at checkout.
   • They instantly receive the referee reward you’ve set up (discount or points).
3. Referrer is rewarded
   • Once the friend’s order is confirmed, Roadmap automatically delivers the reward to the referrer.

👉 Both parties benefit — encouraging more referrals and higher conversions.

Step 1: Configure Referrer Reward

In Roadmap → Loyalty → Referrals → Referrer Reward:

• Choose reward type:
  • Points (add to balance).
  • Discount (percentage or fixed amount).
• Add restrictions:
  • Applicable products/collections.
  • Minimum spend requirement.
  • Quantity limits.
• Example: Referrer gets 500 points once their friend completes a $100 order.

Step 2: Configure Referee Reward

In Roadmap → Loyalty → Referrals → Friend Reward:

• Choose reward type:
  • Discount (percentage or fixed amount).
  • Points (optional, though most use discounts to encourage the first purchase).
• Add restrictions:
  • Specific collections (e.g. valid only on “Perfume Minis”).
  • Minimum spend.
• Example: Friend gets 20% off their first order of $150+.

Example Referral Flow

• Referrer (Alice): Shares referral link with a friend.
• Referee (Ben): Uses the code and gets $15 off his first order of $100+.
• Alice (Referrer): Once Ben’s order is completed, Alice automatically receives 500 loyalty points.

Why Reward Both?

• Boosts participation → Friends are more likely to convert if they get a discount.
• Builds loyalty → Referrers feel valued for spreading the word.
• Drives growth → Double-sided rewards create a viral loop.

Common Questions

• Can I give different rewards to referrer and referee?
  • Yes — each side has its own settings.
• When does the referrer get their reward?
  • After the friend’s first order is completed successfully.
• Can I set minimum spend for the friend’s reward?
  • Yes — you can require a minimum order value.
• Can both referrer and referee earn loyalty points at the same time?
  • Yes — points and discounts can stack with your loyalty program rules.

Summary

To reward both referrer and referee in Roadmap:

1. Set up the Referrer Reward (points or discount).
2. Set up the Friend Reward (discount or points).
3. Roadmap automatically delivers each reward when the referral is successful.

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