How do loyalty tiers work (Bronze, Silver, Gold)?

Introduction

Roadmap Loyalty supports tiered rewards programs so you can give your best customers extra perks. Tiers (like Bronze, Silver, Gold) encourage customers to keep spending and engaging with your brand in order to unlock higher benefits.

1. What Are Tiers?

• Tiers are levels of membership in your loyalty program.
• Customers start in the base tier (e.g. Bronze) and move up as they meet spending or activity thresholds.
• Higher tiers unlock better rewards, perks, and point multipliers.

👉 Example:

• Bronze → 1x points per $1 spent.
• Silver → Unlock at $500 spend/year, 1.5x points per $1.
• Gold → Unlock at $1,000 spend/year, 2x points per $1 + free shipping.

2. How Customers Progress

• Tiers are typically based on:
  • Total spend (e.g. $500/year to reach Silver).
  • Number of orders (e.g. 10 orders to reach Gold).
  • Points earned (e.g. 10,000 points lifetime to unlock).
• Roadmap tracks this automatically and upgrades customers instantly when they hit the threshold.

👉 No manual updates needed.

3. Tier Benefits

Each tier can offer different perks, such as:

• Higher point multipliers (e.g. Gold = 2x points per $1).
• Exclusive discounts or free product rewards.
• Early access to new products or sales.
• Special perks (e.g. free shipping, birthday bonuses, VIP-only bundles).

4. Tier Expiration / Reset (Optional)

• You can choose whether tiers are:
  • Lifetime (once earned, always kept).
  • Annual reset (customers must re-qualify each year).

👉 Example: A customer must spend $1,000 per year to maintain Gold status.

5. Customer Experience

• Customers see their tier status in account pages and loyalty widgets.
• You can highlight:
  • Current tier.
  • Progress toward the next tier.
  • Perks unlocked at each tier.
• This motivates customers to keep engaging.

Why Use Tiers?

• Increase retention → Customers stay loyal to maintain or reach higher tiers.
• Boost AOV → Shoppers spend more to unlock next-level perks.
• Gamify engagement → Customers enjoy seeing progress and status.
• Differentiate → Give VIP customers exclusive perks that keep them from churning.

Common Questions

• Can I set custom tier names (not Bronze/Silver/Gold)?
  • Yes — you can name tiers anything you like.
• Can tiers be based on points instead of spend?
  • Yes — tiers can be based on spend, points earned, or order count.
• Can customers lose their tier?
  • Yes — if you set expiration rules (e.g. annual reset), customers must re-qualify each period.
• Can I give special rewards only to higher tiers?
  • Yes — you can restrict rewards by customer tag/tier.

Summary

Loyalty tiers in Roadmap work by:

• ✅ Starting customers in a base tier (e.g. Bronze).
• ✅ Automatically upgrading them based on spend, points, or orders.
• ✅ Unlocking perks like multipliers, discounts, or free shipping.
• ✅ Optionally resetting tiers each year to keep customers engaged.

​