How do I promote loyalty rewards via Klaviyo campaigns?

Introduction

Promoting your loyalty program through Klaviyo is a powerful way to drive repeat purchases and boost customer engagement. With Roadmap’s Klaviyo integration, you can build automated or one-time campaigns that highlight loyalty points, tiers, and rewards — all personalized using synced customer data.

This guide walks you through how to set up Klaviyo campaigns that showcase loyalty perks and nudge customers to take action.

1. Connect Roadmap to Klaviyo (if you haven’t already)

Before you can send loyalty-based campaigns, make sure Roadmap is integrated with your Klaviyo account.

To connect:

1. Go to Roadmap → Integrations → Klaviyo.
2. Connect your Klaviyo account using the API key.
3. Enable syncing for:
   • Points balance
   • Tier level
   • Referral status
   • Recent loyalty activity (earned/redeemed)

Once synced, these properties are available for segmentation and personalization in Klaviyo.

2. Segment Your Loyalty Customers in Klaviyo

Use the synced loyalty properties to build targeted segments for your campaigns.

Example Segments:

• "Customers with 500+ points"
•  → Perfect for “You’re eligible for a reward!” campaigns.
• "Gold tier customers"
•  → Send exclusive offers or early access launches.
• "Customers with unredeemed points in the last 30 days"
•  → Create reactivation flows.
• "Referred a friend but hasn’t made a second purchase"
•  → Encourage deeper engagement.

👉 Segments update automatically as customer data changes.

3. Build Campaigns That Drive Action

Campaign Ideas:

• Points Balance Reminder

“You have 1,200 points! Redeem them now for $10 off your next order.”

• Tier Upgrade Congrats

“Welcome to Gold Tier — you now earn 1.5x points and get free shipping!”

• Birthday + Bonus Points

“Happy Birthday! Here’s 500 points as our gift to you 🎉”

• Referral Nudge

“Give $10, Get $10 — share your referral link and earn rewards.”

• Product Drop + Redemption Reminder

“Our new fall bundle just dropped. Redeem 2,000 points for a free sample.”

4. Personalize with Dynamic Loyalty Blocks

Use Klaviyo’s template editor to insert loyalty data dynamically:

• Points balance: {{ person.roadmap_points }}
• Tier name: {{ person.roadmap_tier }}
• Referral code or link (if synced)
• Add urgency with conditional blocks:
  • “You’re just 200 points away from your next reward!”

👉 Use preview mode to test personalization before sending.

5. Use Flows to Automate Loyalty Promotion

Set up automated flows to keep customers engaged:

• Post-purchase flow
•  → “Thanks for your order! You earned 300 points.”
• Points redemption reminder
•  → Triggered when points are earned but unused after 7 days.
• Tier upgrade flow
•  → Celebrates a new tier and explains perks.
• Dormant loyalty member reactivation
•  → “You have unclaimed rewards — come back and redeem them!”

FAQs

Can I include referral links in emails?

 Yes — Roadmap can sync each customer’s referral link. Add it dynamically in Klaviyo emails to drive peer-to-peer growth.

What if a customer has 0 points?

 Use conditional logic in your emails to show different content based on their current balance or tier.

Does this work with SMS campaigns?

 Yes — synced loyalty data can also power SMS flows for quick nudges (e.g., “Your points expire in 3 days”).

Summary

To promote loyalty rewards via Klaviyo campaigns:

• ✅ Sync Roadmap with Klaviyo
• ✅ Build segments based on points, tiers, and referrals
• ✅ Personalize campaigns with dynamic loyalty data
• ✅ Use email and SMS to remind, reward, and re-engage customers

By promoting your loyalty program through Klaviyo, you turn reward data into real revenue — keeping your brand top of mind and your customers coming back.