Why should I set up a loyalty program in my store?

Introduction

Acquiring a new customer is 5–7x more expensive than keeping an existing one. A loyalty program helps you turn one-time buyers into repeat customers by rewarding them for purchases, referrals, reviews, and engagement.

With Roadmap Loyalty, you can create a seamless, codeless rewards program that increases customer retention, average order value, and lifetime value — without the headaches of traditional loyalty apps.

Benefits of a Loyalty Program

1. Increase Repeat Purchases

• Customers are more likely to return when they earn rewards for every order.
• Even a simple points system encourages shoppers to buy again to unlock discounts or perks.

2. Boost Average Order Value (AOV)

• Rewards incentivize customers to spend more per order to hit point thresholds or unlock tier upgrades.
• Example: A customer spends an extra $20 to reach a free product reward.

3. Strengthen Customer Retention

• Loyalty programs give customers a reason to stick with your brand instead of switching to competitors.
• Tiered rewards create a sense of progress, making customers invested in staying with you.

4. Encourage Engagement Beyond Purchases

• Reward points for reviews, referrals, or profile completions.
• Customers become brand advocates, not just buyers.

5. Generate More Word-of-Mouth Referrals

• Built-in referral rewards motivate customers to share your store with friends.
• Both the referrer and new customer benefit, driving organic growth.

6. Build Trust with Verified Rewards

• Roadmap Loyalty ensures points are awarded instantly and redemptions are seamless.
• If a customer abandons checkout, their points are instantly restored — no lost value, no frustration.

Why Roadmap Loyalty Is Different

Most loyalty apps rely on messy discount codes and clunky redemption experiences. Roadmap is different:

• Codeless redemption → Customers redeem points via redeem cards, cart dropdowns, or checkout dropdowns.
• Automatic discounts → When points are redeemed, Roadmap applies the discount instantly in the cart and checkout.
• No lost points → If checkout isn’t completed, redeemed points are immediately returned to the customer.
• Integrated experience → Works seamlessly with Bundles, Reviews, and Klaviyo.

Real Impact

• Stores with loyalty programs see 25–30% higher repeat purchase rates.
• Customers in loyalty programs spend up to 2x more over their lifetime.
• Rewarding reviews and referrals drives more user-generated content and organic growth.

Common Questions

• Do loyalty programs really improve sales?
  • Yes — loyalty members shop more often, spend more per order, and stay with your brand longer.
• Won’t discounts hurt my margins?
  • No — loyalty programs actually increase customer lifetime value (LTV), offsetting the cost of rewards.
• Do customers actually use loyalty points?
  • Yes — redemption rates are typically 50%+, especially with codeless checkout redemption like Roadmap offers.

Summary

A loyalty program helps you:

• Drive repeat purchases
• Increase AOV and retention
• Encourage reviews, referrals, and engagement
• Provide a frictionless, codeless rewards experience

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