What is Roadmap Reviews?
Introduction
Roadmap Reviews helps you collect, display, and manage customer reviews directly in your Shopify store. Reviews build trust, increase conversion rates, and give customers a voice in your brand experience.
Roadmap goes beyond standard review apps by offering verified reviews, shared reviews across products, custom review forms, and deep Klaviyo integration.
Key Capabilities
✅ Collect Verified Reviews
- Reviews are automatically verified because Roadmap checks the customer ID and order ID before allowing submission.
- This helps build trust by reducing fake or spam reviews.
✅ Display Reviews on Product Pages
- Reviews appear directly on the product’s PDP.
- Star ratings and review counts can also appear in search results or collections.
- Admins can choose to auto-publish reviews above a star rating threshold (e.g. 4★ and above) or manually moderate them.
✅ Shared Reviews Across Products AND stores
- Admins can group reviews so they display across multiple products.
- Ideal for:
- Subscription products → refills and main SKUs share reviews.
- Bundled products → Instantly share individual reviews within a bundled PDP
- Products with variants → same shirt in different colors shares reviews.
- Instant sharing across stores → instant mapping of skus
- Prevents fragmented reviews across variants or duplicates. Or lose of credibility on seasonal products of a previous style/product.
✅ Collect Extra Data with Custom Review Forms
- Merchants can design their own review form fields.
- Data can be set as public (displayed as filters on the PDP) or private (for internal insights).
- Personalise your filter to be on brand and allow users to better find the key call-outs they are looking for.
- Example: Skincare brand adds filters for skin type or concern (hydration, pigmentation). Customers can then filter reviews by these tags.
✅ Q&A Module
- Customers can ask questions directly on a product page.
- Admins reply from Roadmap, and answers can trigger Klaviyo flows.
- Helps potential buyers make confident purchase decisions.
✅ Klaviyo Integration
- Send review reminder emails after purchase.
- Build flows for:
- First reminder after X days.
- Second reminder if no review is left.
- Notifications when a review is replied to or a question is answered.
- Reward your customers and incentivise primed customers to purchase again
- Customers click through to a dedicated review page (not a storefront PDP), making it easy to leave feedback and instantly be verified.
✅ Easy Styling
- Review forms and displays inherit your store’s theme styles.
- Additional design customizations can be made in the Roadmap admin/customiser
- For advanced cases, you can apply custom CSS.
Why This Matters
- Build trust → Only verified buyers can leave reviews.
- Boost conversions → Reviews + star ratings drive more sales.
- Avoid fragmentation → Shared reviews keep products consistent.
- Collect valuable insights → Custom forms capture data beyond star ratings.
- Automate follow-ups → Klaviyo integration ensures customers are reminded to leave feedback.
Common Questions
- Can reviews be shared across multiple products?
- Yes. That’s exactly what shared reviews are for.
- Do customers need proof of purchase to leave a review?
- No. Roadmap verifies this automatically with customer + order IDs if the email matches a customer in the database. Any user can leave a review via the PDP review display.
- Can I moderate reviews?
- Yes. You can auto-publish by star rating or approve manually.
- Can reviews be styled to match my store?
- Yes. The app block we provide inherits your theme, with extra admin controls to style the display + optional CSS.
Summary
The Reviews feature in Roadmap helps you:
- Collect verified reviews from real buyers to improve brand trust and conversion.
- Display reviews and star ratings across your store.
- Share reviews across related products to avoid fragmentation.
- Use custom review forms and Q&A for data collection.
- Generate an incentive to purchase again through reward for leaving a review.