Can I customize the timing of review requests?

Introduction

Yes. With Roadmap’s Klaviyo integration, you have full control over when review request emails are sent — whether it’s days after purchase, after delivery, or on a schedule that fits your products.

How Timing Works

• Review requests are sent through Klaviyo flows, triggered by an order event.
• You decide when the email sends by setting delays in the flow.
• Roadmap passes the customer + order ID to Klaviyo so the review is always verified when completed.

Best Practice Timings

• Physical products → 5–10 days after delivery (gives time for the customer to use the product).
• Fast-use consumables (e.g., food, cosmetics samples) → 2–5 days after delivery.
• Subscriptions → Trigger requests after the first order or after a set number of cycles.
• Fashion / Apparel → 5–7 days after delivery (enough time to try on and wear).

👉 You can also add a second reminder if no review is left after the first request.

How to Customize Timing in Klaviyo

1. In Klaviyo, open your Review Request Flow.
2. After the trigger (e.g. Placed Order or Fulfilled Order), add a Delay Step.
   • Example: Wait 7 days after delivery.
3. Send the first email with a link to the review form.
4. (Optional) Add another Delay Step and a second email as a reminder.

Why Customize?

• Better customer experience → Don’t ask for reviews before the customer has the product.
• Higher completion rates → Timing the request around the product use cycle increases response.
• Flexibility → Different categories/products may require different request timing.

Common Questions

• Can I send review requests immediately after purchase?
  • Yes, but it’s best to wait until after delivery so reviews reflect real use.
• Can I send multiple reminders?
  • Yes — you can set as many reminder emails as you like within Klaviyo.
• Can I set different timings for different products?
  • Yes — you can build product-specific flows or use filters in Klaviyo.

Summary

Yes — you can fully customize review request timing with Klaviyo. Best practice is to send the first request 5–10 days after delivery, followed by a reminder if no review is submitted. This ensures reviews are timely, relevant, and from verified buyers.