Setting up a Klaviyo post-purchase review flow (Less design restrictions)

Objective

This article outlines the steps to create a email flow based on item count for a more flexible email design.

Key Steps

1. Create a New Flow 0:40

  • Name the flow: Post-Purchase Review Flow Item Count Example.
  • Create the flow manually.

 

2. Set Trigger for the Flow 0:53

  • Use the place-order roadmap metric as the trigger.
  • Optionally add filters if necessary, especially for B2B.

 

3. Add Time Delay 1:22

  • Set a time delay of 14 days (recommended).
  • A minimum delay of 7 days should be allowed to ensure customers receive their products.

 

4. Create Splits Based on Item Count 1:47

  • Use trigger split with dimension item count.
  • First split: If item count = 1, send the first email.
  • Second split: If item count = 2, send the second email.
  • Third split: If item count > 2, send the final email.

 

5. Design the Email 4:01

  • Select a pre-designed template for the first email.

Next up: Design the email.

Cautionary Notes

  • Ensure that customers who have already left a review do not receive reminder emails.
  • Avoid creating too many splits to maintain a manageable and effective flow.

Tips for Efficiency

  • Regularly check the help centre for updates on dynamic content and best practices.

Common Questions

  • Can I customise the timing of review requests?
    • Yes. With Roadmap’s Klaviyo integration, you have complete control over when review request emails are sent. Simply use a 'time delay' within your flow to create the desired delay.

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