How do I combine loyalty messaging with reviews, bundles, or discounts?

Introduction

With Roadmap, your loyalty program doesn’t have to live in a silo. You can combine loyalty rewards with Reviews, Bundles, Gift-With-Purchase (GWP) campaigns, and Discounts — and promote it all together in a single, seamless customer message.

This article shows you how to layer loyalty messaging into other promotions using your storefront, Klaviyo, and Roadmap’s integrated features.

1. Promote Loyalty + Reviews Together

Encourage customers to leave reviews and earn points for doing it.

Messaging ideas:

• “Love your order? Leave a review and earn 100 points.”
• “Leave a photo review to unlock 200 bonus points!”

How to set it up:

• In Roadmap → Loyalty → Earning Rules, enable Review Submission rewards.
• In Roadmap → Reviews → Settings, make sure review requests are turned on.
• Use Klaviyo or post-purchase emails to include loyalty callouts:

“Earn 100 points for every review you leave — start now!”

👉 Bonus: Roadmap automatically verifies reviews based on order ID, so you only reward verified customers.

2. Layer Loyalty with Bundles or GWPs

Use loyalty messages to add urgency or upsell your bundles and GWP promos.

Messaging ideas:

• “Redeem 1,000 points for $10 off any bundle.”
• “Buy a bundle and earn 2x loyalty points today!”
• “Redeem points for a free item + get a GWP at checkout!”

How to set it up:

• Create your Bundle or GWP promotion in Roadmap.
• Create a loyalty reward for the same product or cart value.
• Promote both together in your storefront banner or Klaviyo email:

“Stack your savings: Redeem points and get a free gift at checkout.”

👉 Roadmap handles the stacking — both rewards apply automatically in the cart with no conflicts.

3. Combine Loyalty Rewards with Other Discounts

Loyalty discounts are codeless by default, so they won’t interfere with standard Shopify or Roadmap discounts.

Messaging ideas:

• “Use your 1,500 points for $15 off — and still get 10% off today’s sale.”
• “Save more: Stack your points with our Fall Flash Sale.”

What happens:

• Customers choose a loyalty reward (e.g. $10 off).
• At checkout, the loyalty discount applies alongside any active promos or GWP.
• If checkout is abandoned, the loyalty discount is canceled and points are returned.

👉 Important: If you’re using Shopify’s native discount engine, you don’t need to worry — Roadmap loyalty redemptions won’t conflict.

4. Use Klaviyo to Promote Stacked Rewards

Roadmap syncs all loyalty and promotional activity to Klaviyo. Use it to trigger combo campaigns like:

• “Earn 100 points when you review your latest bundle.”
• “Use your points to redeem a free product during our BOGO sale.”
• “Your 1,200 points = $12 off today’s free gift promo.”

👉 Add urgency: “Both offers expire in 48 hours!”

FAQs

Can loyalty rewards and discounts apply at the same time?

 Yes — Roadmap loyalty redemptions are codeless and stack with other discounts, bundles, or gifts.

Can I reward customers more for buying bundles?

 Yes — set a higher earn rate for certain products or collections (e.g. double points on bundles).

Do I need to manually update messaging in Roadmap?

 No — Roadmap applies the logic automatically. Just update your storefront banners, email content, or pop-ups.

Summary

You can combine loyalty messaging with:

• ✅ Reviews → reward review submissions with points.
• ✅ Bundles & GWPs → promote redemptions or bonus points.
• ✅ Discounts → stack loyalty with other promos.
• ✅ Klaviyo campaigns → trigger emails that promote these combos.

Roadmap makes it easy to stack and promote rewards without conflicts — giving your customers more reasons to engage, spend, and return.