What are the different ways customers can earn points?

Introduction

Roadmap Loyalty lets you reward customers for more than just purchases. By offering points for different types of engagement, you can increase repeat orders, encourage referrals, and build long-term brand loyalty.

Here are the main ways customers can earn points in Roadmap:

1. Purchases (Default)

• Customers earn points for every order they place.
• You can set the points per $1 spent rate.
• Example: 10 points per $1 spent → $50 order = 500 points.

2. Writing Reviews

• Reward customers for leaving verified reviews.
• Since Roadmap verifies reviews via order ID + customer ID, you know points only go to real buyers.
• Example: Earn 100 points for leaving a review with a photo.

3. Referrals

• Customers earn points when they refer friends who complete a purchase.
• You can also reward the new customer to create a “Give $X, Get $X” program.
• Example: Refer a friend → You both get $10 worth of points.

4. Account Signup or Profile Completion

• Reward new customers for creating an account.
• Encourage existing customers to complete their profile details (e.g. birthday, preferences).
• Example: Earn 200 points when you set up your account.

5. Social & Engagement Actions (Optional)

• Depending on your setup, you can also create custom “earn” rules for engagement actions.
• Examples:
  • Joining a newsletter.
  • Completing a survey.
  • Special campaign actions (e.g. “Share your unboxing video”).

6. Tier Bonuses

• Customers in higher tiers (e.g. Gold, Platinum) can earn faster with multipliers.
• Example: Silver = 1x points, Gold = 1.5x points, Platinum = 2x points per $1 spent.

Why Offer Multiple Ways to Earn?

• Increases engagement → Customers interact beyond just purchasing.
• Builds habits → More touchpoints keep customers returning.
• Drives advocacy → Reviews and referrals turn customers into brand promoters.
• Encourages progression → Tiers and multipliers gamify the experience.

Common Questions

• Can customers earn points on discounted orders or bundles?
  • Yes — they earn points regardless of discounts or bundle pricing.
• Can I set different earn rates for different products?
  • Yes — you can create custom earn rules per product or collection.
• Can customers earn points multiple times for the same action?
  • Purchases = every order; reviews = once per product; referrals = per successful referral.
• Can I create custom earning actions?
  • Yes — Roadmap supports custom rules for campaigns or engagement events.

Summary

Customers can earn loyalty points by:

• ✅ Making purchases
• ✅ Writing reviews
• ✅ Referring friends
• ✅ Signing up or completing their profile
• ✅ Completing special engagement actions (optional)
• ✅ Receiving tier multipliers as VIP members

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