How do I give different rewards to different tiers?

Introduction

With Roadmap Loyalty, you can offer different rewards for different tiers (e.g. Bronze, Silver, Gold). This lets you give VIP customers better perks like higher discounts, free shipping, or exclusive products — encouraging customers to move up and stay engaged.

Step 1: Go to Rewards Settings

1. In Shopify Admin, open Apps → Roadmap → Loyalty.
2. Go to the Rewards tab.
3. Create a new reward or edit an existing one.

Step 2: Set Tier Eligibility

• Under Customer Eligibility, choose which tiers the reward applies to.
• Options:
  • All customers (default).
  • Specific tiers only (e.g. Gold + Platinum).
  • Exclude certain tiers (e.g. not available for Bronze).

👉 Example: Free shipping reward only available to Gold members.

Step 3: Define Different Rewards Per Tier

You can either:

• Create separate rewards for each tier.
• Example:
  • • Bronze = 1,000 points = $5 off.
    • Silver = 1,000 points = $7 off.
  • Gold = 1,000 points = $10 off.
• Or give exclusive rewards that only unlock at higher tiers.
  • Example: Gold members can redeem 3,000 points for a free product bundle.

Step 4: Combine with Tier Multipliers

• Higher tiers can also earn points faster with multipliers (e.g. Gold = 2x points per $1).
• This makes it easier for VIPs to reach bigger rewards faster.

Step 5: Test & Promote

• Save your rewards and test them with customers in different tiers.
• Use Klaviyo flows to promote tier-exclusive rewards (e.g. “You unlocked Gold status — enjoy free shipping on all orders!”).

Example Tier Reward Structure

• Bronze → Standard earn rate, redeem points for small discounts.
• Silver → Better earn rate, larger discounts, birthday bonus.
• Gold → Highest earn rate, free products, free shipping, exclusive bundles.

Common Questions

• Can I make a reward available only to Gold members?
  • Yes — just restrict the reward to that tier.
• Can I set different redemption values per tier?
  • Yes — create separate reward rules for each tier with different point costs or discount values.
• Can tiers get special perks like free shipping or early access?
  • Yes — you can create rewards tied to perks instead of discounts.
• Do tier perks show in customer accounts?
  • Yes — customers can see their tier status, perks, and exclusive rewards in their account dashboard.

Summary

To give different rewards to different tiers in Roadmap:

1. Create or edit a reward.
2. Restrict it to specific tiers.
3. Define unique redemption values or perks per tier.
4. Combine with tier multipliers for faster earning.
5. Promote exclusive rewards with Klaviyo flows.

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