Introduction to Klaviyo review flow setup

Introduction

The best way to collect reviews is to automate requests post-purchase. Roadmap integrates with Klaviyo, allowing you to trigger review request emails to verified buyers. This ensures reviews are genuine and consistent without requiring manual follow-ups.

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If you have yet to integrate Roadmap with Klaviyo, follow the steps here.

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Requesting Reviews with Klaviyo

We offer various options and points to consider for setting up the review flow within Klaviyo. 

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What metric do I use?

The metric to use for the flow is Place Order (Roadmap). This metric has specific properties that we will use to populate and capture seamless verified reviews. Refer to our Klaviyo walkthroughs to guide you through the multiple flow setups available to you.

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Conditions to consider attaching to the flow

• • Delay: Send the first email X days after delivery (common: 5–10 days).
  • Limits on how many times this flow to sent to each customer
  • Reward/Incentive for leaving the review

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Why only use this metric?

• • Seamless setup through our detailed walkthroughs
  • Every review collected this way is automatically marked as Verified Purchase.

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Setting Up Reminders

• You can add a second reminder email if the customer hasn’t left a review yet.
• Best practice:
  • 1st reminder → 5–10 days after delivery.
  • 2nd reminder → 7–10 days later if no review submitted.

👉 This ensures higher review completion rates.

Other Ways to Request Reviews

• On-site review forms → Customers can leave reviews directly on product PDPs.

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Why Klaviyo Review Requests Work Best

• Verified buyers only → No fake reviews.
• Automation → Once set up, it runs without manual effort.
• Personalisation → Use Klaviyo to personalise subject lines, product names, timing and be an extension of your loyalty program retention plan.
• Scalable → Works for every order, no matter how many products you sell.

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Common Questions

• Can I send review requests manually?
  • Yes, but automated flows via Klaviyo are much more effective.
• Do customers need to log in to leave a review?
  • No, the verification is handled via the order ID attached to the email link they have used to leave the review.
• Can I send review requests for subscription refills?
  • Yes. Any type of order placed will trigger this flow setup.
• Can I customise the review request email design?
  • Yes. Emails are built in Klaviyo, so you have full control over design, branding, and copy.

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Summary

To request reviews:

• Connect Roadmap to Klaviyo.
• Build a review request flow that triggers after purchase.
• Set up the review form landing page
• Roadmap verifies the customer + order ID so every review is a Verified Purchase.
• Add reminder emails to increase review capture rate.

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