Can bundles work alongside discounts or GWPs?

Introduction

Yes — Roadmap bundles can work alongside other promotions like discounts or Gift With Purchase (GWP) campaigns. Customers can purchase a discounted bundle, qualify for a free gift, and even apply a discount code at checkout — all in the same order. Roadmap manages the logic automatically.

How Bundles Work with Discounts

• Bundle-specific discounts
  • You can apply a % off, fixed discount, or fixed price to bundles directly.
  • Example: “Any 3 candles for $99” (fixed price bundle).
• Additional discount codes
  • Customers can still use Shopify discount codes (e.g. WELCOME10) on top of bundle pricing.
  • Example: Bundle price = $99 → Customer enters WELCOME10 → Checkout applies 10% off.
• Automatic discounts (Shopify native)
  • Shopify only allows one automatic discount at a time.
  • Roadmap bundles don’t block discount codes, but running multiple Shopify automatic discounts may cause conflicts.

How Bundles Work with GWPs

• Bundles can also trigger GWPs based on spend or product rules.
• Example:
  • Bundle: “Discovery Set” for $120.
  • GWP: Spend $100 → Free tote bag.
  • Result: Customer buys bundle → Gets bundle discount and free tote bag automatically.
• Roadmap ensures bundle SKUs count towards spend thresholds and product triggers for GWPs.

Why This Is Powerful

• ✅ Stackable incentives → Customers can buy bundles, redeem loyalty points, and still get free gifts.
• ✅ Bigger baskets → Bundles push up AOV, and GWPs add an extra reason to spend more.
• ✅ Seamless automation → Roadmap handles hidden Shopify discounts for both bundles and GWPs.
• ✅ No ERP headaches → Orders still break down into individual SKUs for fulfillment.

Example Scenario

• Bundle offer: Buy 3 t-shirts for $50.
• Discount code: WELCOME10 → 10% off first order.
• GWP promo: Spend $75 → Free cap.

👉 A new customer buys the 3-shirt bundle for $50, adds other items to reach $80 total, applies WELCOME10 at checkout, and gets:

• Bundle pricing ($50 for 3 shirts).
• 10% off the total order.
• Free cap added automatically.

Common Questions

• Will discounts “double up” on bundles?
  • Yes, if you allow discount codes alongside bundle pricing. Test carefully to avoid margin loss.
• Can bundles be excluded from other discounts?
  • Yes — in Shopify discount settings, you can exclude specific products (including bundles).
• Can one bundle trigger multiple GWPs?
  • Yes — if the bundle meets multiple conditions, customers may receive multiple gifts.
• Do customers see multiple discounts in checkout?
  • No — they see the discount code they entered, the bundle price, and the free gift as a $0 item.

Cross-Feature Links

• What types of bundles can I create?
• How do I combine GWPs with loyalty rewards or bundles?
• How do I track bundle performance in Analytics?

Summary

Yes — bundles can work alongside discounts and GWPs. Customers can buy a bundle at a special price, apply a discount code, and still qualify for a free gift in the same order. Roadmap manages all the logic automatically while keeping fulfillment and inventory accurate.