What types of bundles can I create (BOGO, mix & match, fixed sets)?

Introduction

With Roadmap’s Bundles module, you can create flexible promotions that encourage customers to buy more together. Whether you want a classic “Buy One Get One” deal, a customizable set, or a curated collection, Roadmap bundles can be tailored to fit your strategy.

1. Fixed Set Bundles

• A predefined group of products sold together.
• The bundle is merchandised on its own PDP and must be purchased as a whole.
• Customers cannot remove individual items.
• Example:
  • “Discovery Set” of 6 minis for a fixed price.
  • “Holiday Gift Box” with curated seasonal products.

2. Mix & Match Bundles

• Customers can choose from a group of products to build their own set.
• You define eligible products/variants and the quantity required.
• Example:
  • Pick any 3 candles for $99.
  • Build-your-own snack pack: choose 5 items from a list.

3. BOGO (Buy One, Get One)

• Customers receive a free or discounted item when they buy a specific product.
• Example:
  • Buy 1 shampoo → Get 1 conditioner free.
  • Buy 2 t-shirts → Get 1 at 50% off.
• ✅ Supported through bundle pricing logic (% off or fixed price).

4. Discounted Multi-Buys

• Offer a discount when customers buy multiples of the same item.
• Example:
  • 3-pack of socks for $25 (instead of $30).
  • Buy 6 bottles of wine → Save 15%.

5. Tiered Bundles (Advanced)

• Create multiple bundle options with different thresholds.
• Example:
  • Buy 3 minis → Save 10%.
  • Buy 6 minis → Save 20%.

Pricing Options for All Bundles

• Percentage discount → e.g. 20% off bundle price.
• Fixed discount → e.g. Save $10 when buying the bundle.
• Fixed bundle price → e.g. “Any 3 for $50.”
• Market-specific pricing → Different discounts by region/currency.

Why This Is Powerful

• Increase AOV → Encourage customers to add more items per order.
• Flexible promotions → Choose between curated sets or customizable packs.
• Global pricing control → Adjust discounts by market.
• ERP-safe → Bundles are fulfilled as individual SKUs, so no extra ops setup needed.

Common Questions

• Can I let customers swap products inside a fixed bundle?
  • No — fixed sets are locked, but you can create a mix & match bundle for flexibility.
• Does Roadmap support free gifts in bundles?
  • Yes — use BOGO-style logic (Buy X → Get Y free).
• Can I run multiple bundle types at once?
  • Yes — fixed sets, BOGO, and mix & match can all run in parallel.
• Do bundles work with GWPs or loyalty rewards?
  • Yes — customers can redeem points or unlock a GWP while buying a bundle.

Cross-Feature Links

• What are Bundles in Roadmap and how do they work?
• How do I create a bundle?
• How do bundles work with Analytics?

Summary

With Roadmap, you can create:

• Fixed Set Bundles → Curated product sets.
• Mix & Match Bundles → Let customers choose from a group.
• BOGO Bundles → Buy one, get one free or discounted.
• Multi-Buy Discounts → Save on multiples of the same product.
• Tiered Bundles → Bigger discounts for larger bundles.

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