What are product bundles and how do they work?

Introduction

Roadmap’s Bundles module lets you create product bundles that can be merchandised like normal products on your store. Bundles help increase average order value (AOV), showcase complementary items, and make it easier for customers to shop curated sets.

Unlike some other bundle apps, Roadmap’s bundles are ERP and fulfillment friendly — they are built from your existing products/variants and fulfilled as separate items in orders.

How Bundles Work

1. Bundle Creation
   • Bundles are created in the Roadmap app from your existing products or variants.
   • A new Product Detail Page (PDP) is automatically generated for each bundle, so you can fully merchandise it with descriptions, photos, and upsells.
2. Cart Behavior
   • When a customer adds a bundle to the cart, it appears as one line item.
   • All products inside the bundle show as sub-items beneath it.
   • Customers cannot remove individual items — they must remove the bundle as a whole.
   • 👉 This prevents loopholes where customers might try to get bundle discounts without buying the full set.
3. Checkout & Fulfillment
   • At checkout, the bundle items are passed as individual SKUs.
   • This means your ERP, inventory, and fulfillment workflows continue to work with no special setup.
   • Stock levels are updated correctly for each item in the bundle.
4. Pricing & Discounts

• Bundles support:
  • • Percentage discounts (e.g., 20% off when buying the set).
  • Fixed price discounts (e.g., Buy all for $99 instead of $120).
  • You can also enable market-specific pricing to set different bundle discounts per region/currency.

Why Use Bundles?

• Increase AOV → Encourage customers to buy more together.
• Highlight product sets → Perfect for discovery kits, gift sets, or seasonal collections.
• Seamless fulfillment → Works instantly with existing ERP and Shopify inventory.
• Prevent loopholes → Items can’t be unbundled or removed individually.
• Localized pricing → Different discounts per market for maximum flexibility.

Example Use Cases

• Discovery Set: A bundle of minis or samples with a fixed price across markets.
• Seasonal Gift Box: A curated holiday set with 20% off.
• Buy More, Save More: A bundle of 3 products for the price of 2.

Common Questions

• Can I merchandise bundles like normal products?
  • Yes — each bundle gets its own PDP, so you can add images, copy, and upsell content.
• Do bundles affect fulfillment workflows?
  • No — bundles are unpacked into separate items at checkout, so ERP and inventory work as normal.
• Can customers remove single items from a bundle?
  • No — bundles must be purchased as a whole.
• Can I set different bundle pricing for different regions?
  • Yes — bundles support market-specific pricing.

Cross-Feature Links

• How do I create a bundle promotion?
• How do I set market-specific pricing for bundles?
• How do bundles work with Analytics?

Summary

Roadmap Bundles let you create fully merchandised PDPs that sell curated sets of products. They appear as single items in the cart (with sub-items listed), can’t be broken apart, and are fulfilled as individual SKUs — meaning they’re 100% ERP-compatible with no extra setup. Bundles can be priced with % or fixed discounts, and tailored to specific markets.